Twitter is a news creator platform with a user base of the most opinionated audience with diversified views on politics, entertainment, celebrities, business leaders, and brands.
Twitter's impact on society has been significant during natural disasters, political crises, and other activities due to its ability to disseminate information quickly among its 330M users.
Twitter is a fast-paced real-time platform for various purposes, like brevity, instant feedback, and communication through tweets, retweets, messages, and replies to build personal and professional connections.
Twitter's simplicity and straightforwardness make sharing short updates about the nearby environment easy, with the power to turn them into a popular hashtag.
Spark conversations to fuel trendsetting influence
Data-driven precision for Conversion amplification
Organic Twitter marketing promotes a brand, product, or service on Twitter without paying, and you can use organic marketing strategies. It involves developing a content strategy that aligns with the brand's goals and target audience. Several methods to reach the organic Twitter targeting audience include: Using relevant hashtags. Participating in Twitter chats. Following back and engaging with your followers. Utilizing Twitter Spaces. Using Twitter analytics to tailor your content. These methods can increase engagement, message amplification, and discoverability to gain new followers.
Organic
Ads
Twitter Ads is a powerful tool for businesses and individuals looking to increase brand awareness, drive website traffic, boost engagement, generate leads and sales, increase followers, or create buzz among their audience. Twitter offers a variety of ads to suit a range of advertising objectives, each with a strong connection to business objectives that help drive growth and awareness. These ad types include Promoted Tweets, Promoted Accounts, Promoted Trends, In-Stream Video Ads, Website Clicks or Conversions, App Installs or Engagements, and Direct Message Cards. Each type of ad has unique features and benefits. Expambit can help identify the right target for your marketing campaign by aligning the ads correctly with your advertising goals and budget to enhance your targeted KPI.
Twitter's hybrid marketing strategy combines paid and organic approaches to reach a wider audience and increase engagement. This approach includes using organic marketing to build a following and attract new followers, while paid marketing reaches a larger audience and generates more engagement. Twitter also offers various targeting options for paid ads, including demographic, geographic, and interest-based targeting to get the most relevant audience. Additionally, Twitter's hybrid strategy can create a strong presence on the platform to increase brand awareness. If you want to scale your brand, increase engagement, and grow its brand, Expambit can design the perfect marketing strategy for you.
Hybrid
Twitter has a massive user base and real-time engagement, offering immense opportunities for businesses to connect with their target audience to build brand awareness.
Twitter's fast-paced nature requires businesses to be responsive and active in real-time to foster meaningful interactions.
Our expertise in campaign management, follower growth, content creation, and hashtag strategies will empower you to maximize your presence and achieve tangible results on Twitter.
Challenges
Twitter Ads are a powerful tool for businesses and individuals looking to increase brand awareness, drive website traffic, boost engagement, generate leads and sales, increase followers, or create buzz among their audience. Twitter offers a variety of ads to suit a range of advertising objectives, each with a strong connection to business objectives that help drive growth and awareness. These ad types include Promoted Tweets, Promoted Accounts, Promoted Trends, In-Stream Video Ads, Website Clicks or Conversions, App Installs or Engagements, and Direct Message Cards. Each type of ad has unique features and benefits. Expambit can help identify the right target for your marketing campaign by aligning the ads correctly with your advertising goals and budget to enhance your targeted KPI.
Twitter can sometimes be fun for individual users and impacts specific industries to bring changes in the world. News and Media: As the platform is a controversy creator, it has been a source of information for news channels for longer. Entertainment: As the platform reaches the most expressive audience, it successfully engages users with their preferred content. Technology: New technologies to resolve problems have always been the center of attraction and viral content for users. Sports: Sports teams and organizations utilize Twitter to share game updates, news, and promotions, as well as to engage with fans in real-time. Non-profits: Fundraising events to support the cause of helping people in crisis got positive responses and a higher engagement rate on Twitter.
Suitable Industry
Organic
Stay connected, stay informed, stay empowered
Paid
Search intelligently to unlock a world of information
Hybrid
Unlock convenience to elevate the online shopping journey
Our goal is to make marketing right, easy, convenient, and accessible for All, which led us to be the initiator of winning the auction with quality to keep the controlled investment for higher returns on investments.