Snapchat is an active user engagement platform with a fun-loving demographic of Gen Z and millennials, valuing authenticity, creativity, and enjoyment.
Snapchat has revolutionized communication among young people by creating a new mode of communication with more visual and ephemeral messaging techniques of self-destruction.
Snapchat's audience is highly social, with messaging and group chats being robust platforms that build strong audience relationships among each other.
Snapchat's location feature makes it easy for brands to target people based on their accurate geographical location, not user-defined location.
Express, explore, empower through the lens of Snapchat
Unleash your brand's potential with Snapchat advertising
Snapchat ads promote a person, products, and services to reach new & existing customers through Snaps, Lenses, Stories, and Collection ads. Lenses differ due to their interactive approach allowing users to choose creative overlays and stickers, which creates a scope for brands to embed the logo to build brand recognition among users. Snapchat ads can also target a more youthful generation of 13 and above.
Ads
Organic
Snapchat Organic is a discovery to engage customers, build followers, sell products, and create immersive experiences through Stories, Spotlight, and Lenses. Snapchat Organic is about creativity for the younger generation's engagement through snaps, stories, discover content, stickers, and lenses for more interactive experiences for users to connect the recall with the brand logo.
A hybrid strategy on Snapchat is an awareness channel to connect the initiator of the family by blending the ad's reach with organic activity. Snapchat's hybrid is innovative in blending ads and organic content naturally and engagingly, which allows Brands to build stronger connections with their customers, create brand recall value, and drive more meaningful interactions on the platform.
Hybrid
Placement
Placements on Snapchat are Stories, Snaps, Shows, Maps, or Games of the person, place, or thing, where the organic or ads content by matching the ongoing conversation topics or user's interests. Snapchat placements are for multiple purposes like Discover placement for engaging content, Stories to share daily updates and short-form video clips, and Commercials for a full-screen immersive experience to reach a widely younger demographic.
Snapchat's reach to Gen-Z due to its ephemeral messaging keeps the audience engaged and connected through the platform.
Snapchat users are mostly 13-23 years old, so some free samples, trials to reach the family's decision-maker, or low-cost products or services are the points for higher engagement.
Our Snapchat researchers connect to the generation as they belong to the same era, which, together with industry and Marketing experts, builds precisely customized strategies to grow your business and increase awareness of your brand.
Snapchat ads are useful for industries like, Fashion and Beauty, Entertainment, and Travel due to interest-based targeting methodology of interest, demographic, and geographical targeting methodology. Snapchat Organic is a system control auto-targeting to encourage healthy user behavior for the growth of industries, Gaming, Food and Beverage, E-commerce, Sports, Technology, and Education.
Industry
Snap, share,
and
embrace
the
moment
Disappear in an instant, leaving memories etched
Express, explore, empower through the lens of Snapchat
