Pinterest is a visual discovery and bookmarking platform with a diversified audience base of consumers, creators, curators, influencers, and business owners looking for inspirational ideas.
Pinterest's impact on society has been significant in building a sustainable and eco-friendly environment for users turning to the platform for inspiration, inclusivity, and creativity.
Pinterest is a visual discovery and idea platform with features like images, videos, GIFs, descriptions, links, and tags that connect the audience with brands or individuals.
Pinterest idea pins are utilized for Home Decor, DIY, Food and Recipes, Fashion and Beauty, Travel, and Health and Wellness, enlightening creative and unique approaches to upcycling and reducing waste.
A diverse community inspiring creativity and innovation
Transform your passions into reality with Pinterest
Pinterest reaches the most generations due to its core of reaching the audience through new creative ideas designed and engaging users through technical aspects of targeting by keywords, interests, behaviors, and location.
Pinterest users are Women, Millennials, High-income households, and Parents who are the influencer of the family who can convince the members through their thought processes and change the purchase decision.
Our Pinterest content innovators are the artists of creativity, helping them to make informed decisions for your content alignment to reach the audience that your business need or desire to have as customers.
Pinterest ads promote products, places, food, and beverage to reach a creative audience through promoted videos, carousels, apps, and shopping pins. Shopping ad pins combine product prices, images, and apps with an install button to let users install apps directly from Pinterest leading to hassle-free and less time installation without dropping users due to multiple page visits, including the play store.
Ads
Organic
Pinterest Organic is a visual discovery and bookmarking platform to share high-quality content, engage with users, and optimize pins and boards for search through images, videos, influencers, and rich pins for businesses. Pinterest Organic is about high-quality, visually appealing content to reach creative mindsets, increase engagement, or drive traffic to the website through creativity.
A hybrid strategy on Pinterest is an awareness channel to relate with homemakers, fashion, food, and travel lovers, or people exploring DIY ideas. Pinterest Hybrid is a visual discovery solution for mixing ads engagement with organic algorithms by reaching users through user-selected interest categories like designs, photography, Wallpaper, styles, hairstyles, gifts, and many more.
Hybrid
Reach
Pinterest ads and organic are slightly different from other social media platforms due to their revolutionizing approach of building the habit of planning and organizing everything from a wedding or home renovation to a trip or party through creative ideas.
Pinterest ads and Organic content are highly visual and ideal for fashion, beauty, home decor, and food businesses. It's also a great platform for companies with visually appealing products like art, jewelry, and furniture. Pinterest's intent-based targeting and e-commerce integration make it a good choice for businesses that sell products online.
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