Microsoft combines 100+ product technologies that acquire 95% of the market in desktop solutions, cloud computing, e-commerce, artificial intelligence, and consumer electronics.
Microsoft network users are either the decision maker or initiators of the family or organization due to Microsoft's reach on complex desktop tools, like Azure, Github, XBox, visual studio, Holo Lens, and other software.
Bing acquires 10% of the market search share now due to its innovative technology and engaging methodology; Bing users have rapidly increased since September 2022.
Bing Ads displays the ads in multiple places like Yahoo! Network, AOL Network, Amazon Devices, Windows devices, Syndicated Search Partners (DuckDuckGo, InfoSpace), and other small & medium platforms.
Engaged users, receptive to your message
Informed, intentional, discerning: Bing Ads delivers value
Bing Search ads are similar to Google search ads, bidding on specific keywords or phrases related to the products or services to display the promotional content in text format with graphical extension. Responsive search ads comprise headlines and descriptions to showcase the content in text format to its user while dynamic ads on the Bing network generate the website's content to display the a short preview combining the content with user’s interest and website details.
Search Ads
Google and Bing's interface is quite similar but opposite due to the algorithm and available audience mindset, and Bing has recently started reward programs that increased the overall platform traffic
The audience on the Microsoft network is mostly desktop users or professional people, so the ads algorithm responds opposites on weekdays and weekends
Our experts grasp the complexities of the platform to identify the right audience for your business to acquire your brand's targeted KPI
Product Ads
Bing Product Ads are on a cost-per-click (CPC) model, ensuring affordability in driving sales by displaying the individual product highlighting the unique feature Product Shopping Ads are a product image, title, price, and store name customized to take users to the individual product page on the advertiser's website wherein Local Inventory Ads are for brick-and-mortar stores promoting in-store inventory to nearby people by displaying availability, store location, images, and pricing.
Microsoft Audience Ads differ from multimedia ads due to more controllable targeting options to reach the target audience through relevant content. Microsoft Audience Ads are unique to users as it relies on enhanced AI learning on people's interests through consumer intent signals, which include search and browsing history, page content, demographic, and even the Job functions to provide highly relevant content to users and determine which ads to display.
Audience Ads
App Store Ads
Bing app store ads are the solution for advertisers to promote their apps across various platforms, including the iOS App Store and the Google Play Store, and installs from Windows app and games promotion. Microsoft Store Ads offers an easy-to-use and cost-effective solution for promoting apps and games on the Microsoft Store to reach new users and drive downloads through App install and store ad.
Bing multimedia ads comprise the image, headline, text, and business name marked as sponsored placements on Bing Network, including the search results pages, the Microsoft Audience Network, and other partner websites. Bing Multimedia ads are quite similar to Google Display ads; however, the audience on Bing network is opposite to Google due to Microsoft's reach to a more tech-savvy audience familiar with technology and more likely to convert.
Multimedia Ads
Responsive ads
engage, dynamic
ads captivate
Promote, engage,
and drive downloads effectively
Sponsor success with captivating Bing multimedia ads
