Facebook is a
multifaceted platform with a digitally connected and engaged user base, mostly with higher purchasing power based on demographics, interests, and behavior.
Facebook's Impact on
society has significantly facilitated social connections and engagement among friends, family, and acquaintances across different geographical locations.
Facebook is a versatile
social media platform with the features like text-based updates, photos, videos, groups, pages, and events, connecting people over a more extended period.
Facebook reaches from
the initiator to the family's decision-maker, benefiting brands, people, or influencers to build a user profile during the start phase due to its dynamic and evolving community nature.
Sublime authenticity, interconnected realms unfold
Convergence transcends realms, infinite connections
Facebook's reach to Baby boomers, Gen-X & Gen-Y, makes it the highest convertible platform due to their buying power and purchase habit.
Facebook is a good platform for businesses that want to build brand awareness, engage with their audience, and reach many people.
Our social media team identifies the breakpoints of your competitors for a strategic approach toward Facebook ads by managing media buying and click-worthy content to resonate the ads with your target audience.
Facebook ads promote a person, products, and services to reach new & existing customers by displaying text, images, or video content. Collection, slideshow & Carousel ads are slightly different as they are either a combination of all or are two from text, image & video. Collection ads are instant experience ads that immersively create a mobile-friendly page previewing the website, store, or customized template.
Ads
Organic
Facebook Organic is about identifying the complex buyer persona to reach the right audience at the right time. Facebook Organic is unpaid, natural content posted by users or Pages on the Facebook platform, including rotational or daily changes to the text, photos, videos, and links content.
A hybrid strategy on Facebook is a new approach for brands to rule the audience network by blending ads and organic content. Hybrid Facebook channels ads and organic by combining the content and approach to understand the audience's response and reaction through Organic to retarget or get a behavioral lookalike of the existing followers and non-followers data set or acquiring a new audience to amplify the organic content through ads.
Hybrid
Placement
Facebook Placements are the small placeholders on the Facebook page network that displays ads or organic content based on the same or similar interest of the audience. Facebook ads and organic displays the content on Feed, Marketplace, Video feeds, Right column, Groups feed, Business explore, Stories, Reels, Reels overlay ads, Rewarded videos (native, banner, and interstitial), Instant article, In-stream videos as well as on Messenger Inbox, and Stories.
Facebook ads use a user-controllable targeting algorithm to promote content to reach users based on their interests, browsing habits, search keywords, demographics, retargeting, or lookalikes. Facebook Organic uses a system-controllable targeting algorithm to build a strong brand and consumer relation through live comments, replies, marketplace trends, trended hashtags, and existing followers.
Targeting
Narrative alchemy fuels
infinite expansion
Authenticity blooms, connections amplify
Interwoven realms, limitless connections
